Real estate advisory firm Grahm has announced its intention to invest ₹80-100 crore to expand its operations across seven major Indian cities, including Delhi-NCR, Mumbai, Hyderabad, and Pune, by the end of FY26. Ankit Shah, COO and CMO of Grahm, shared these plans with HT.com, emphasizing the company’s commitment to growth.

The investment will be directed towards establishing new offices, recruiting local talent, and developing a technology-driven platform designed to streamline real estate transactions in these key markets. Currently operational in Bengaluru, Grahm aims to extend its reach to Delhi NCR, Mumbai, Hyderabad, Pune, Ahmedabad, Jaipur, and Lucknow.

“We launched in Bengaluru just a month ago and are already collaborating with over 100 developers across 335 projects in the city,” Shah noted. He highlighted that while large developers dominate roughly 20% of the market, many high-quality builders typically manage only one or two projects at a time.

Grahm has set an ambitious goal to capture 10% of the residential real estate market share across the top seven cities over the next three years, which represents over ₹50,000 crores in transactions. Shah indicated that southern cities like Bengaluru and Hyderabad are expected to account for approximately 35-40% of these transactions.

The concept behind Grahm arose from the understanding that purchasing a home in India is often a once-in-a-lifetime decision, and many buyers face challenges in navigating the process. “We are not just a listing platform. Prospective homebuyers can sign up on our platform, and we work closely with them to understand their preferences—such as proximity to schools, hospitals, or workplaces. Based on this information, we conduct thorough research to recommend suitable projects,” Shah explained.

Once buyers have a shortlist of properties, they can visit these sites and, if interested, book directly with the developer. “While we partner with developers, the transactions occur directly between the buyer and the builder—Grahm does not facilitate the transaction itself,” he added.

A significant target audience for Grahm is the Non-Resident Indian (NRI) community. “NRIs often find it challenging to identify trustworthy investment options in cities like Bengaluru while living abroad. Our platform and advisors provide them with the information and confidence needed to make informed investments,” Shah stated. Currently, about 10-12% of Grahm’s users are NRIs, and this figure is expected to grow substantially in the coming quarters.

To enhance its outreach to NRIs, Grahm plans to open offices in Dubai and Singapore by the end of the financial year, thereby strengthening its presence in key international markets. The firm offers a diverse range of properties, including ready-to-move-in, under-construction, and near-completion projects, allowing buyers to choose based on their preferences. “We also collaborate with listed developers and meticulously evaluate each project’s track record and timeline. While we cannot predict construction delays, we prioritize working with developers who have a strong history of project completion,” Shah concluded.

Knowledge Source : https://www.hindustantimes.com/real-estate/real-estate-advisory-firm-grahm-to-invest-around-rs-100-crore-in-fy26-to-expand-into-seven-cities-101745171877593.html