Property developers across India are increasingly focusing on Non-Resident Indians (NRIs) to boost their sales figures amid a slowdown in the domestic housing market. These companies are organizing marketing roadshows in key international markets including the United States, United Kingdom, United Arab Emirates, Singapore, and Australia to attract wealthy overseas Indian buyers. The weakening Indian rupee has created a favourable investment environment for NRIs, enhancing their purchasing power particularly in the luxury segment. According to industry leaders, NRIs now represent approximately 25% of total property sales for some developers, marking a significant increase from previous years. DLF, a major real estate company, reported that NRI purchases accounted for 23% of their total sales in fiscal year 2024, up substantially from 14% in 2023 and just 5% in 2022. For specific luxury developments like Privana West in Gurugram, NRI buyers represented nearly 27% of total purchases. While most major Indian residential markets experienced a 26% decline in sales during the October-December quarter of 2024 compared to the same period in 2023, the National Capital Region (NCR) defied this trend. The Delhi region recorded 9,808 unit sales in Q4 2024, showing impressive growth from 6,528 units in the same quarter the previous year. Industry executives cite India’s economic fundamentals, infrastructure development, and evolving lifestyle preferences as key factors attracting global Indian investors. The luxury segment remains particularly resilient despite broader economic uncertainties affecting global real estate markets.